Resume

CORE STRENGTHS


  • Web writing: long-form and short-form
  • Writing in different personas and brand voices
  • Content strategy
  • Editorial calendar planning and management
  • Diligent research skills
  • Copy editing
  • SEO content optimization
  •  WordPress and basic HTML
  • Writing for emails and newsletters

EXPERIENCE


Market America

New York, NY

SEO Copywriter & Content Strategist

Oct. 2016—Present

  • Report directly to the Chief Marketing Officer to implement content strategy across SHOP.COM that establishes Market America as an authority in the health & nutrition space while promoting Market America products.
  • Create, manage and execute multiple editorial calendars; write more than 30 thoroughly researched pieces of content on various health-related topics (to date).
  • Collaborate with SEO project managers to optimize content for strategically targeted keywords.
  • Work with the legal department to mitigate risk by ensuring content adheres to FDA-approved claims for dietary supplements and nutraceutical products.
  • Partner with TransPerfect on link building initiatives, including writing original guest blogs to offer websites in exchange for backlinks.
  • Provide SEO content recommendations for various SHOP.COM landing pages.
Horizon Media

New York, NY

Senior SEO Analyst

Jan. 2016—Oct. 2016

  • Spearheaded keyword strategy for two top-tier clients, Dignity Health Medical Group and Kia Motors, by conducting research to identify new opportunities and improve existing rankings.
  • Integrated insights from keyword research and competitive analyses into goal-driven content strategy.
  • Provided recommendations for content optimization, both on-page and for Meta tags.
  • Offered best practice suggestions for content creation, optimization and social media.
Razorfish New York, NY
SEO Content Analyst and Copywriter Jun. 2014—Nov. 2015
  • Revitalized Strayer University’s content strategy by brainstorming blog topics to create and maintain a new editorial calendar.
  • Authored 72 blog posts for Strayer and amplified web traffic by 1,677% from Q2 to Q3.
  • Wrote in different personas to build audiences across student demographics. Adhered to Strayer brand voice and supported various marketing campaigns.
  • Conduct SEO keyword research and content recommendations for top-tier brands: UNIQLO, Mercedes-Benz, Ford, Visa, Citi, HP, Discount Tire, CarMax, TE and Genworth.
Fuze SEO, Inc. New York, NY
Copywriter – Freelance March 2014—Present
  • Created web content for Fuze clients across verticals including outdoor sports, dentistry, real estate etc. that adheres to SEO best practices.
  • Developed content strategy for Fuze’s corporate blog to establish Fuze as a thought leader in the SEO industry.
  • Wrote two Fuze blog posts per month that responded to the rapidly changing SEO landscape. Topics spanned search engine updates, industry news and advice on SEO best practices.
2U, Inc. New York, NY
Content Strategy Coordinator, Organic Marketing September 2012—June 2014
  • Spearheaded content strategy for 4 websites affiliated with USC Rossier School of Education, USC School of Social Work and Georgetown University School of Nursing & Health Sciences.
  • Collaborated with marketing directors to ensure accuracy of content and adherence to university brand guidelines.
  • Promoted content to relevant websites to earn links or social shares. Supervised creation of 4 contact lists per month and delegated outreach to 3 team members.
  • Interned as a copywriter from June 2011 until hired fulltime in September 2012. Produced over 100 pieces of static content and blog posts.

EDUCATION

Cornell University Ithaca, NY
B.A. in English, Cum Laude May 2012
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